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Clark to be Featured on Terry Bradshaw's 'Today in America'

The five-minute infomercial will name Clark one of "America's Best Places to Live, Work and Play."

Clark will be having its television debut this year. The town has signed on to be part of Terry Bradshaw's "Today in America" in an infomercial on "America's Best Places to Live, Work and Play."

Mayor Sal Bonaccorso announced the news at Tuesday's council meeting. "I'm very excited to report that we were chosen," said Bonaccorso. "It’s about economics. It's about safety and conditions in the community and recreation aspects we provide. We are very proud to bring national recognition for the second time to this great town." (Clark was chosen by Bloomberg Business Weekly as one of the 10 best affordable suburbs in America in 2010.)

The five-minute segment will be aired nationally on the Fox Business Network and the Discovery Channel and regionally on CNN Headline News and possibly other news networks, according to Vice President of Production Jim Nicholas Veser. The exact airing dates and times depend on availability, but Veser says the segment will run about 20 times and always between 6 a.m. and 11 p.m.

"We considered a number of factors including quality of life, proximity to major metropolitan areas, available land and commercial acreage," said Veser. "We also chose towns that are in growth mode."

The infomercial will be filmed in a one-day shoot in late May or June, and Clark will pay $19,800 in fees to produce and air it. The filming may also feature some local businesses, says Veser.

But no, Bradshaw, the former NFL player and sport host, won't be coming to Clark. Veser says Bradshaw will voice over the segment and film its intro in the company's Florida studio.

Veser says the series, which has been in production for three years, features 40-50 towns across the country per year and does not choose multiple towns in the same region. No other Union County towns will be selected. In New Jersey, Vineland has also signed on to be featured, and the company

Veser, coincidentally, says he used to live in New Jersey, worked in public relations for the Wyndham Hotel at Newark Airport, and is personally familar with Clark. "We looked north into Bergen and Essex counties...but Clark has that agricultural background and New Jersey is the Garden State after all, right?" he says.

The series hasn't been without controversy. . In addition to profiling towns, the series also sells video profiles to certain businesses.

Veser says Clark was most certainly chosen for a reason and doesn't mind discussing the controversy. "Yes there is a fee," says Veser. "Nowadays YouTube, social media is king. We call it more of a branding thing. And we don't work with towns and cities that don't fall into our criteria."

Veser is quick to point out that the towns have full ownership of the video after production to use for whatever purpose they like. Check out the infomercial "Today in America" did on Fayetteville, Arkansas for an example, in our gallery. Fayetteville features the video prominently on their town website.

The fees are a price Mayor Bonaccorso says he is happy to pay, and he realizes the program isn't a straight news feature. "There’s certain licensing fees, and they were very up front and explained that to us," Bonaccorso told Patch. "But for this kind of big time exposure, that’s inconsequential. It's a show, that's the best way to describe it – it's not News 12 NJ. We listened to them and read up about all this and said, 'Absolutely.' It’s an honor to be considered."

Joyce Keller March 21, 2012 at 03:37 PM
Why do we need national exposure???
Theresa Dyer March 21, 2012 at 04:36 PM
I think it's important that the fee is disclosed. Not sure what the benefit is other than bragging rights, but we would proud of being 23rd in New Jersey Monthly's best places to live!
James Smyth March 21, 2012 at 04:37 PM
Careful http://www.ripoffreport.com/producers/today-in-america-tel/today-in-america-television-wi-7a70f.htm
Clark Citizen March 21, 2012 at 05:04 PM
Great job Mayor...what a waste of $20K of our tax dollars. "We also chose towns that are in growth mode." Mayor, maybe you can feature those 39 new units you just approved on Lake Ave that the town told you loud and clear we didn't want. Try listening to us once in a while.
JOHN March 21, 2012 at 06:07 PM
http://parsippany.patch.com/articles/township-rescinds-today-in-america-contract ALL YOU NEED TO KNOW ABOUT THIS SCAM !!
Marianne Disporto March 21, 2012 at 07:53 PM
I was at the both council meetings when they mayor discusssed this happening. Neither time was there any mention of a fee being paid to produce an infomercial. It was all about patting ourselves on the back & how this was so great for the town. Maybe it is a good thing, but how come no mention of the $$ - $20,000??!! I see in Parsippany the council rescinded a vote to go ahead with a similar project. Why was there no mention of the $$ involved at Mondays council meeting? Why was there no vote taken by the council to approve this expenditure? This is another example of the back door politics in this town. Once again they mayor has proven to me that there's always more to the story than what he wants you to know. Mr Mayor, you say that no one called you to ask about Miele's -- this is the reason why!
Richard T. Seng March 22, 2012 at 05:15 PM
If Clark is such a wonderful town to live in, why do we have to pay to advertize?
mgonzo002 March 22, 2012 at 08:24 PM
An out of control ego can be a costly thing. Like in Washington D.C., things have gone off track in Clark. Now we have to pay to advertize to tell our residents how good things are here. How about keeping Clark New Jersey’s best kept secret—but we are too far gone for that. Is this the best use of tax dollars? I think most would agree that it is not.
Pete Buck March 22, 2012 at 11:55 PM
So maybe this is a scam. Then again maybe it is not. I don't think that is the point here. It concerns me that a decision was made without some discussion or debate. The money does not come from the Majors pocket. It comes from the hard working people living in this town. 20k should not be taken lightly. I would love a followup on this story. Thank you Ms. Remo for making us aware. Pete Buck Out
Pete Buck March 22, 2012 at 11:57 PM
Sorry that should read Mayor and not Major. I'm not certain of his military career.
KJS March 25, 2012 at 03:40 PM
I think the mayor has over stepped is authority here. How can he just spend 20k to advertise? There are many other things that need to be addressed in Clark. I think to many years in office is starting to get to the mayor.
Pete Buck March 25, 2012 at 05:29 PM
http://video.google.com/videoplay?docid=6138476384804352565
Mystie Boo March 25, 2012 at 06:53 PM
i think there are more important things to spend the taxpayers money on, its just something to make the mayors head a little bigger than it already is. maybe he could use it to close another street...........

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